Imagine knowing what the favourite interests are of the people who like your Facebook business page. You would always be able to post content that would engage them!
Or knowing which Facebook groups they have joined…..so you could find other like minded fans and build your page?
Facebook Graph Search can tell you just that. But, since it's launch, it has only been rolled out gradually, and has not yet reached many account holders.
What is Facebook Graph Search?
Graph Search uses the information that people store on their Facebook profiles to find out who or what connects them. For a marketer, this is incredibly powerful, and can help you target more of your ideal customer – by finding out who and what your existing fans or friends are connected to.
But Graph Search hasn't rolled out worldwide as yet. So, what can you do if you have an account where it hasn't yet become a standard feature?
How Do I Get It?
Simple! I have found a neat wee trick that will put Graph Search on your Facebook account……wherever you live! Check out my video below to find out what to do.
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How Do I Use It?
Here are some searches you could try:
1. Interests of Your Fans
Use Graph Search to find out which hobbies and interests connect the fans of your business page……or even a competitor's page! You can then collect content that will appeal to your fans, based on the interests you know they have!
- Favourite interests of people who like____________(name of your page/competitor)
- Pages liked by women who like________________(name of your page/competitor)
2. Competitor Research
- People who like___________(name of your competitor's page)
- __________(type of business) in_________(location)
- Pages similar to_____________(your facebook page name)
These are just some suggestions. The possibilities are endless! So, how will you use Graph Search?