What would you do if you do if you had a launch failed…..because of mistakes with your Facebook ads? Would you turn against them and believe they didn’t work? Would you consider your whole launch a complete failure?
Well today I’m talking to Laura Earnshaw, who did exactly that! But she soon learned how to turn it all around to have great success with her future launches.
Laura has an amazing business centered around helping children learn, grow and thrive as individuals. And when the demand made itself known, she put together a great course to help parents implement her strategies and help their children become more confident and self aware!
The problem occurred when she began to get serious about pushing the course out to a new audience, and a few simple mistakes (which we all can and do make) derailed her entire launch!
She calls this her Launch of Doom! So in this episode, I’m asking her all kinds of questions, not only about what went wrong, but what she started to do right that resulted in her 8x her ad spend in revenue!
What You'll Discover:
- Why Laura stepped away from corporate to create My Happy Mind.
- The Launch Of Doom (and why failure wasn’t actually Facebook’s fault!)
- How she decided to keep running ads, and got back into the mindset for success.
- The steps Laura took to ensure massive success on her next launch!
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
