Episode 55: From Fear to Fearsome – with Laura Earnshaw

What would you do if you do if you had a launch failed…..because of mistakes with your Facebook ads? Would you turn against them and believe they didnโ€™t work? Would you consider your whole launch a complete failure?

Well today Iโ€™m talking to Laura Earnshaw, who did exactly that! But she soon learned how to turn it all around to have great success with her future launches.

Laura has an amazing business centered around helping children learn, grow and thrive as individuals. And when the demand made itself known, she put together a great course to help parents implement her strategies and help their children become more confident and self aware!

The problem occurred when she began to get serious about pushing the course out to a new audience, and a few simple mistakes (which we all can and do make) derailed her entire launch!

She calls this her Launch of Doom! So in this episode, Iโ€™m asking her all kinds of questions, not only about what went wrong, but what she started to do right that resulted in her 8x her ad spend in revenue!ย 

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What You'll Discover:

  • Why Laura stepped away from corporate to create My Happy Mind.
  • The Launch Of Doom (and why failure wasnโ€™t actually Facebookโ€™s fault!)
  • How she decided to keep running ads, and got back into the mindset for success.
  • The steps Laura took to ensure massive success on her next launch!

 

Get on the waitlist for Ads On Fire!

www.lizm9.sg-host.com/coursewaitlist

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!