Cost per lead is a metric that stresses a lot of people out when they're running Facebook ads. Much like obsessing over the numbers on a scale, discouraging people from losing weight, obsessing over your cost per lead might discourage you from going in on an ad strategy that will have huge results.
I’m taking a moment this week to dive into why cost per lead isn't the only metric you should be focusing on, and how to devise a strategy based on actual data, rather than just feeling out whether or not the cost is “too high”.
The more knowledge and data you have, the more informed decisions you can make, so click play and let’s get you the information you need to rock your next series of ads!
What You'll Discover:
- Why overcoming the fear of spending money on Facebook ads is crucial to making decisions and running a successful campaign.
- Much in the same way you can focus on the wrong numbers in weight loss, it’s also true with Facebook ads!
- What numbers should you be measuring your cost per lead against?
Register for my brand new, FREE Ads Training!
https://lizmelville.com/training
Join my Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
