Episode 67: Why Focusing On Your Lead Cost Won’t Get You Best Results

Cost per lead is a metric that stresses a lot of people out when they're running Facebook ads. Much like obsessing over the numbers on a scale, discouraging people from losing weight, obsessing over your cost per lead might discourage you from going in on an ad strategy that will have huge results.

Iโ€™m taking a moment this week to dive into why cost per lead isn't the only metric you should be focusing on, and how to devise a strategy based on actual data, rather than just feeling out whether or not the cost is โ€œtoo highโ€.

The more knowledge and data you have, the more informed decisions you can make, so click play and letโ€™s get you the information you need to rock your next series of ads!ย 

What You'll Discover:

  • Why overcoming the fear of spending money on Facebook ads is crucial to making decisions and running a successful campaign.
  • Much in the same way you can focus on the wrong numbers in weight loss, itโ€™s also true with Facebook ads!
  • What numbers should you be measuring your cost per lead against?

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https://lizmelville.com/training

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Join my Facebook Community

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To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!