What do Facebook ads have to do with unicorn dust and glitter?
Well, there's a well known saying that goes something like this: “You can't polish a turd…..but you can roll it in glitter”
Meaning that some things are just so bad that you can't make them better. But you can try to hide them behind something else.
Like Facebook ads.
So in this episode, I'm exposing the honest truth about why it's time we stop treating Facebook ads like glitter…..and hope they'll work like unicorn dust on our business.
You'll hear:
- The big mistake so many course creators make in deciding to run Facebook ads to sell their new offers
- The one thing you MUST do first…..before you start spending money on ads
- How to turn your ads into the secret rocket fuel that WILL grow your business and make more sales!
To share your thoughts on the Podcast:
- Leave a note in the comment section below.
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To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
