At time of recording this episode, I've just returned from Chris Ducker’s Youpreneur Summit in London. And that’s come only a few days after I got home from California for James Wedmore’s Business By Design Live event!
As well as a bucketload of lightbulb moments and inspiration, I had ONE key takeaway from these events.
The power of community.
What I saw at BBD Live and at Youpreneur, were communities supporting and lifting each other. It wasn’t just a roomful of individual entrepreneurs – there was a group energy. Everyone was focused on a similar path and purpose, and were committed to helping others fulfil their dreams.
But in our rush to create Facebook ads that will have people signing up for our lists, registering for our webinars, and paying for traffic to make our launches bigger and scale our businesses faster – we often forget that word of mouth within our own communities is the most powerful form of advertising there is. It can account for up to 21% of our sales, and influence an even bigger percentage of that.
If you can build a community of raving, loyal fans who love what you do. Who follow your every word. Who are waiting for you to give them an opportunity to work with you – they will buy. But not only that – they’ll TALK about you. They’ll tell EVERYONE what a great experience they had.
Wouldn’t you want that in your business? If so, grab your earbuds and listen in to this episode!
In this week's episode you'll discover:
- Why building community within your business is SO important to your success
- 3 key steps to creating a strong community instead of just an audience
- The forgotten Facebook ad strategy that can gather your tribe to you, and explode your visibility and impact
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
