Many of you will have been watching yesterday's Twitter experiment by Greater Manchester Police with interest. For 24 hours, they tweeted details of every emergency call received – from a woman who dialled 999 because she missed a bus, to serious incidents, including a gun being fired through a window.
It has been a ground breaking experiment in helping the public understand what the police face on a day to day basis – but did it work?
Well, 3205 incidents were logged in 24 hours. It has highlighted the types of issues our police force have to deal with on a daily basis, and enlightened people to what they have to face. Everything from mental health incidents, missing people, and accidents.
Was it a gimic? No. It is all too easy for Joe Public to criticise the police, and have a superficial view of the role they play within our society. This exercise has given the police much more transparency, and highlighted just how much of their time is taken up with repeat calls and timewasters. And in an economy where budget cuts are ever present, and funding for our police force is threatened, this has been an important use of social media to improve understanding of where resources need to be pointed.
And at the end of the day…..GMP has picked up 14,000 followers in just one day!
A gimic and a joke – or an important social experiment using Twitter? What do you think?!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
