Episode 45: A Day in the Life of Running Ads During a Launch

Right now, I'm in the thick of a clientโ€™s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what itโ€™s really like to run ads for a major launch!

Iโ€™ll admit, running huge launches was a bit daunting and intimidating at first. But now I've developed frameworks, strategies and approaches that make it all a little more straightforward!

Itโ€™s a bit more complicated than just putting your ads out into the world and seeing what happens! But, if you listen to this episode, and spend a little time in the right places, youโ€™ll be well on your way to being able to do your own ads, no matter how big the launch, or the business behind it!

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What You'll Discover:

  • What happened the first time I ever tackled a big launch.

  • How the success of your launch can be found in the preparation!

  • Is the Pixel ready to go and firing as it should?

  • Why โ€œjust getting them out there and seeing what happensโ€ is not the best approach where ads are concerned.

  • How to choose proper benchmarks for ad performance and staying on track to hit them!

  • How to avoid costly mistakes.

 

Soundbites:

โ€œI do want to share behind the scenes of what I do on a daily basis in managing a really big launchโ€

โ€œHow can I possibly ever run more than one launch at a time?โ€

โ€œThe success is most definitely in the preparationโ€

โ€œWhen youโ€™re in a launch situation, you only have a limited time to create an impactโ€

โ€œUse past data where youโ€™ve got itโ€

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!