Right now, I'm in the thick of a client’s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what it’s really like to run ads for a major launch!
I’ll admit, running huge launches was a bit daunting and intimidating at first. But now I've developed frameworks, strategies and approaches that make it all a little more straightforward!
It’s a bit more complicated than just putting your ads out into the world and seeing what happens! But, if you listen to this episode, and spend a little time in the right places, you’ll be well on your way to being able to do your own ads, no matter how big the launch, or the business behind it!
What You'll Discover:
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What happened the first time I ever tackled a big launch.
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How the success of your launch can be found in the preparation!
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Is the Pixel ready to go and firing as it should?
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Why “just getting them out there and seeing what happens” is not the best approach where ads are concerned.
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How to choose proper benchmarks for ad performance and staying on track to hit them!
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How to avoid costly mistakes.
Soundbites:
“I do want to share behind the scenes of what I do on a daily basis in managing a really big launch”
“How can I possibly ever run more than one launch at a time?”
“The success is most definitely in the preparation”
“When you’re in a launch situation, you only have a limited time to create an impact”
“Use past data where you’ve got it”
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
