How a Polar Bear Turned Good Customer Service Into Fantastic!

The Polar Bear and The Pizza

My lovely hubby took me and my son out for a pizza dinner last week. Now you're probably thinking, ‘nothing too remarkable about that, Liz!' And you'd be right. Except for what our waitress did at the end of our meal.

Accompanying us to dinner wasย my little son's cuddly, white, polar bear teddy. He ‘shared' his pizza with the bear. Introduced it to the waitress, and made sure it had some water to drink. So it came as no surprise that, when asked what flavour of ice-cream he would like for his dessert, my little son requested a scoop of chocolate for polar bear, and a strawberry one for himself. The waitress smiled and left our table.

But what she came back with delighted our little boy's heart. A tiny, chocolate sundae in a cup for polar bear, and a beautifully prepared, strawberry topped ice-cream for Cameron. He was beaming from ear to ear as he helped his teddy bear to ‘eat' his sundae.

IMG_3261More was to come. When my husband's coffee arrived at the table, there was the cutest little teddy bear face peering out of the frothy white foam on top! Cameron squealed with delight and wonder at how his teddy's face had appeared in his daddy's coffee!

Small Acts of Kindness

Why am I telling you this story? Well, what that waitress did really resonated with me.ย She made a little boy's day. Sheย brought his teddy bear to life and went that extra mile to make us all smile.

It reminded me that it's the small acts of kindness that can make all the difference to another person. Being in tune with our customers, and putting them centre stage, can turn good customer service into something very special indeed.ย Whenever we fancy a pizza dinner, there's only one restaurant we'll go to. With polar bear, of course!

What can you do to make your clientsย smile? To create the very best customer experienceย possible? The most engaging social media posts? I'd love to hear from you in the comments below.

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!