The Polar Bear and The Pizza
My lovely hubby took me and my son out for a pizza dinner last week. Now you're probably thinking, ‘nothing too remarkable about that, Liz!' And you'd be right. Except for what our waitress did at the end of our meal.
Accompanying us to dinner wasย my little son's cuddly, white, polar bear teddy. He ‘shared' his pizza with the bear. Introduced it to the waitress, and made sure it had some water to drink. So it came as no surprise that, when asked what flavour of ice-cream he would like for his dessert, my little son requested a scoop of chocolate for polar bear, and a strawberry one for himself. The waitress smiled and left our table.
But what she came back with delighted our little boy's heart. A tiny, chocolate sundae in a cup for polar bear, and a beautifully prepared, strawberry topped ice-cream for Cameron. He was beaming from ear to ear as he helped his teddy bear to ‘eat' his sundae.
More was to come. When my husband's coffee arrived at the table, there was the cutest little teddy bear face peering out of the frothy white foam on top! Cameron squealed with delight and wonder at how his teddy's face had appeared in his daddy's coffee!
Small Acts of Kindness
Why am I telling you this story? Well, what that waitress did really resonated with me.ย She made a little boy's day. Sheย brought his teddy bear to life and went that extra mile to make us all smile.
It reminded me that it's the small acts of kindness that can make all the difference to another person. Being in tune with our customers, and putting them centre stage, can turn good customer service into something very special indeed.ย Whenever we fancy a pizza dinner, there's only one restaurant we'll go to. With polar bear, of course!
What can you do to make your clientsย smile? To create the very best customer experienceย possible? The most engaging social media posts? I'd love to hear from you in the comments below.
![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
