Hey there! Welcome back to another episode of Ads That Convert! This week I’ll be discussing with you why using cookie cutter templates, copy and strategy could be holding you back from experiencing your ads true potential.
Does your audience engage with your ads? Or do they tend to scroll by them without doing anything? If they do engage, do they buy? Or do they drop off half way through the process, never to be heard from again?
If you’re experiencing issues, the problem could be the formula you’ve been given. Not all audiences are alike, and sometimes we forget that when it comes to sales and creating ads! Not to worry though, I’ll help you figure out what will work for your audience, and it starts right here with this episode.
What You'll Discover:
- Why your audience may not respond to your ads the exact same way as someone else's
- The importance of knowing how YOUR customer feels about engaging with your funnels and processes
- Why you shouldn't be afraid to test things out once you’ve learned the foundational framework of running a successful ad campaign.
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
