Episode 27: How to set up and track the conversions from your ads

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Conversions? Leads? What exactly IS a conversion, and how do I track them?

If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. And if you don't tell Ads Manager what it is supposed to be looking for, you may end up looking at a blank dashboard…..even though sign ups are trickling through!

In this episode, I give you the low down on conversion rates, the Facebook ads dashboard, and tracking the physical movements of people looking at your ad.ย 

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What Youโ€™ll Hear:

  • How to accurately track your conversion rate and why it matters
  • All about the Facebook Ad Pixel and how to use itย 
  • Why you should map out all the pages for your sales funnel before you create your ad
  • How to identify and pixel the page that confirms a conversion has happened.ย 

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Links mentioned:

Episode 002 – Using the FB Ad Pixel

FREE Checklist to set up and use the FB Ad Pixel

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Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!