Conversions? Leads? What exactly IS a conversion, and how do I track them?
If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. And if you don't tell Ads Manager what it is supposed to be looking for, you may end up looking at a blank dashboard…..even though sign ups are trickling through!
In this episode, I give you the low down on conversion rates, the Facebook ads dashboard, and tracking the physical movements of people looking at your ad.
What You’ll Hear:
- How to accurately track your conversion rate and why it matters
- All about the Facebook Ad Pixel and how to use it
- Why you should map out all the pages for your sales funnel before you create your ad
- How to identify and pixel the page that confirms a conversion has happened.
Links mentioned:
Episode 002 – Using the FB Ad Pixel
FREE Checklist to set up and use the FB Ad Pixel
To share your thoughts on the Podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
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To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
