Are you ready for the big changes that are coming to the Ads Manager on February 27th? If you haven’t heard yet, Facebook is making Campaign Budget Optimization a mandatory feature at the end of this month, which means if you haven’t been using it yet, it will impact how you run your campaigns from now on!
Not sure what it is, or how things will be changing for you? Don’t fret, I’m breaking all of that down on this week’s episode of Ads That Convert! I’ll be digging into what exactly this feature does, and why Facebook is being so insistent on it.
I’m also sharing the results of a test run I carried out, putting CBO up against my own knowledge and judgement! Want to know what I found out? Click play!
What You'll Discover:
- What exactly is Campaign Budget Optimization?
- What will you be doing differently when you set up ads, and what will Facebook be doing for you?
- What I experienced when I ran a test using CBO for one campaign, and my own judgement for the other!
Episodes Mentioned in the show!
Episode 22 – The BIG change Facebook is making to how you spend money on ads
Episode 43 – 2 Cool Facebook Ad Features that Make Running Ads Easier
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