Episode 70: Are You Ready For the BIG Changes On February 27th?

Are you ready for the big changes that are coming to the Ads Manager on February 27th? If you havenโ€™t heard yet, Facebook is making Campaign Budget Optimization a mandatory feature at the end of this month, which means if you havenโ€™t been using it yet, it will impact how you run your campaigns from now on!

Not sure what it is, or how things will be changing for you? Donโ€™t fret, Iโ€™m breaking all of that down on this weekโ€™s episode of Ads That Convert! Iโ€™ll be digging into what exactly this feature does, and why Facebook is being so insistent on it.

Iโ€™m also sharing the results of a test run I carried out, putting CBO up against my own knowledge and judgement! Want to know what I found out? Click play!

ย 

What You'll Discover:

  • What exactly is Campaign Budget Optimization?
  • What will you be doing differently when you set up ads, and what will Facebook be doing for you?
  • What I experienced when I ran a test using CBO for one campaign, and my own judgement for the other!

ย 

Episodes Mentioned in the show!

Episode 22 – The BIG change Facebook is making to how you spend money on ads

https://lizmelville.com/022

Episode 43 – 2 Cool Facebook Ad Features that Make Running Ads Easier

https://lizmelville.com/043

 

Join my Facebook Community

https://lizmelville.com/community

ย 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!