Zach Spuckler is the go to expert when it comes to running challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of more paying customers!
After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who want to buy from him. He began running 5-day challenges, and matched his revenue from the last launch with a lot less stress!
Zach’s also a great person for me to geek out with about ads, so when we got into the highs and lows of launching, and the ad-motional rollercoaster that comes with it, the conversation was very relatable!
If you’ve been thinking about running a challenge for your next launch, click play and listen to a challenge specific episode of Ads That Convert!
What You'll Discover:
- How Zach went from Periscope to running successful challenges and Facebook ads for clientele.
- How does a challenge stack up to a webinar or video series type launch?
- The difference between getting a result, and shifting a mindset during a launch.
- What a challenge really is, and what to put into it to generate sales.
- A real look into the highs and lows of launching with challenges and ads.
Soundbites:
“Having a 40, 50, even 60 percent profit margin is crazy amazing in the world of business”
“There has to be a simpler process”
“When I get an idea I just run with it and do it”
“We don’t all start out super confident”
“Your challenge should create a really specific outcome that actually creates the desire for your paid for product”
“I know people who are getting 8 to 10x return on their ad spend by warming up their audience”
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
