Episode 41: How Challenges Can Build Connection & Make More Sales – with Zach Spuckler

Zach Spuckler is the go to expert when it comes to running challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of more paying customers!

After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who want to buy from him. He began running 5-day challenges, and matched his revenue from the last launch with a lot less stress!

Zachโ€™s also a great person for me to geek out with about ads, so when we got into the highs and lows of launching, and the ad-motional rollercoaster that comes with it, the conversation was very relatable!

If youโ€™ve been thinking about running a challenge for your next launch, click play and listen to a challenge specific episode of Ads That Convert!

 

What You'll Discover:

  • How Zach went from Periscope to running successful challenges and Facebook ads for clientele.
  • How does a challenge stack up to a webinar or video series type launch?
  • The difference between getting a result, and shifting a mindset during a launch.
  • What a challenge really is, and what to put into it to generate sales.
  • A real look into the highs and lows of launching with challenges and ads.

 

Soundbites:

โ€œHaving a 40, 50, even 60 percent profit margin is crazy amazing in the world of businessโ€

โ€œThere has to be a simpler processโ€

โ€œWhen I get an idea I just run with it and do itโ€

โ€œWe donโ€™t all start out super confidentโ€

โ€œYour challenge should create a really specific outcome that actually creates the desire for your paid for productโ€

โ€œI know people who are getting 8 to 10x return on their ad spend by warming up their audienceโ€

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!