podcast

Episode 33: A Simple Way to Get Started With Facebook Ads (Even When You’re Feeling Scared!)
You know you need ads to have a successful launch, and to reach more people…. but youโre scared silly to get started! And you wouldn’t

Episode 32: Top 5 Targeting Mistakes Most People Make
This week I’m in sunny California for a mastermind retreat, and have been speaking to a lot of people about the fears and worries

Episode 30: Changes are coming to the ad relevance score
It’s always been said that there are two things that are certain in life: death and taxes. But I think there are three: death,

Episode 29: How to Build an Audience that loves you with FB ads
Just had an amazing visit to Social Media Marketing World in San Diego, California. And I was struck by a consistent theme throughout most

Episode 28: Long or Short Ad Copy? Why It Doesn’t Matter!
Long Copy? Short Copy? Medium Copy? Which converts best in an ad? Truth is….it doesn’t matter! Because the length of the copy is not really

Episode 27: How to set up and track the conversions from your ads
Conversions? Leads? What exactly IS a conversion, and how do I track them? If you are driving someone to a landing page, a sale, or

Episode 26: The Importance of Knowing Your Niche – with Tamiko Kelly
In this episode, I’m chatting with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko

Episode 25: Why It’s Time to Stop Treating Facebook Ads Like Glitter!
What do Facebook ads have to do with unicorn dust and glitter? Well, there’s a well known saying that goes something like this: “You can’t