Episode 22: The BIG change Facebook is making to how you spend money on ads

Facebook has just (quietly!) announced a BIG change to the structure of ad campaigns, which affects how you set and spend your budget for your ads.

Beginning in September, instead of being an optional feature, Campaign Budget Optimization will become a fixed default that can’t be turned off.

It's a significant change to how you allocate and control your ad budget. So this week, we're diving into what it all means, and what you need to do to be prepared for the change in September.

This week you'll discover:

  • What is Campaign Budget Optimisation and how do you use it?
  • How will the changes affect you and how you set up and manage your ad campaigns in future?
  • What you need to do right now to prepare for the September switch over.

For full shownotes and details, go to https://lizmelville.com/022

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!