Just had an amazing visit to Social Media Marketing World in San Diego, California. And I was struck by a consistent theme throughout most of the different keynote speeches and workshops. That we MUST make marketing more HUMAN if we want it to be effective.
Simply blasting our message and product, doesn’t work in today's world.
So in this episode, I'm discussing how you can use Facebook ads to create a more human experience, and build an audience that LOVES you!
In this episode you’ll hear:
- How to choose the best content to use in a Facebook ad
- Why organic reach on Facebook is NOT dead!
- The importance of consistency in creating great content on your page
To share your thoughts on the Podcast:
- Leave a note in the comment section below.
- DM Liz on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
To share your thoughts on the Podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
