Episode 39: Behind the Scenes of a Six-Figure LIVE Launch – with Tiffany Lee Bymaster

This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever…..which she ran completely LIVE!

Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But sheโ€™s even more amazing at using Facebook Live during a launch.

This time, after being told by her mentor that she was getting too comfortable with the launch style sheโ€™d perfected, Tiffany decided to put it all out there using Facebook Live. The results were clear: her live launch outperformed everything sheโ€™s done to date!

Today weโ€™ll be going deep behind the scenes for one of the most informative breakdown episodes out there on what makes a live launch so great, and how ads play a huge part in making it happen!

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What You'll Discover:

  • Why it's crucial to have an engaged audience versus just having a large following.
  • The results of Tiffanyโ€™s very first live launch.
  • Why changing the offer and the launch, changed the entire experience….for better!
  • How ads fit into the live launch process

 

Soundbites:

โ€œIf weโ€™re still chasing likes, comments and numbers of followers, weโ€™re not seeing the value of serving the right peopleโ€

โ€œWhen your audience knows what to expect, itโ€™s a dangerous place to beโ€

โ€œHow are you going to deliver a different experience to your audience?โ€

โ€œLive video is the easiest way and the fastest way to create an engaged audienceโ€

โ€œYou have to make it your own. You have to stand out. Otherwise youโ€™re just copying what everybody else is doingโ€

โ€œIf youโ€™re trying to please everybody, youโ€™re pleasing nobodyโ€

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!