This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever…..which she ran completely LIVE!
Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But she’s even more amazing at using Facebook Live during a launch.
This time, after being told by her mentor that she was getting too comfortable with the launch style she’d perfected, Tiffany decided to put it all out there using Facebook Live. The results were clear: her live launch outperformed everything she’s done to date!
Today we’ll be going deep behind the scenes for one of the most informative breakdown episodes out there on what makes a live launch so great, and how ads play a huge part in making it happen!
What You'll Discover:
- Why it's crucial to have an engaged audience versus just having a large following.
- The results of Tiffany’s very first live launch.
- Why changing the offer and the launch, changed the entire experience….for better!
- How ads fit into the live launch process
Soundbites:
“If we’re still chasing likes, comments and numbers of followers, we’re not seeing the value of serving the right people”
“When your audience knows what to expect, it’s a dangerous place to be”
“How are you going to deliver a different experience to your audience?”
“Live video is the easiest way and the fastest way to create an engaged audience”
“You have to make it your own. You have to stand out. Otherwise you’re just copying what everybody else is doing”
“If you’re trying to please everybody, you’re pleasing nobody”
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
