This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever…..which she ran completely LIVE!
Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But sheโs even more amazing at using Facebook Live during a launch.
This time, after being told by her mentor that she was getting too comfortable with the launch style sheโd perfected, Tiffany decided to put it all out there using Facebook Live. The results were clear: her live launch outperformed everything sheโs done to date!
Today weโll be going deep behind the scenes for one of the most informative breakdown episodes out there on what makes a live launch so great, and how ads play a huge part in making it happen!
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What You'll Discover:
- Why it's crucial to have an engaged audience versus just having a large following.
- The results of Tiffanyโs very first live launch.
- Why changing the offer and the launch, changed the entire experience….for better!
- How ads fit into the live launch process
Soundbites:
โIf weโre still chasing likes, comments and numbers of followers, weโre not seeing the value of serving the right peopleโ
โWhen your audience knows what to expect, itโs a dangerous place to beโ
โHow are you going to deliver a different experience to your audience?โ
โLive video is the easiest way and the fastest way to create an engaged audienceโ
โYou have to make it your own. You have to stand out. Otherwise youโre just copying what everybody else is doingโ
โIf youโre trying to please everybody, youโre pleasing nobodyโ
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