Episode 66: Two Audience Updates You Might Have Missed

Iโ€™ve been diligently working hard on some of my clients launches, and noticed two sneaky little changes that Facebook has made that I almost missed!

I spend a great deal of my time in Facebookโ€™s Ads Manager, and so If I nearly missed them, then you might miss them too!

The first is a small change within the lookalike audience section of the Ads Manager. Nothing major, but still great to know about since it will most certainly impact the performance of your ads and how you would normally go about choosing audiences.

The other is a change I noticed in the Connection Targeting area of Ads Manager, and where Facebook is shifting what they want to prioritize and what they consider to be important.

While neither change will derail your campaigns completely if you miss them, youโ€™ll be much better served by paying attention to them, so click play, tune in and figure out how to best serve your ads for the rest of 2020!

What You'll Discover:

  • What is a lookalike audience and what's changed recently in how you set them up
  • What's changing with how you target your Facebook page likes…..and what it means for the future!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!