Want an easier life running your Facebook ads? Who doesn’t, right? While I can’t make your entire life easier, I can share two features that will make your Facebook ads experience a lot more simple!
The features are Campaign Budget Optimization and Dynamic Creative! While each does something completely different, both are absolute game changers when it comes to reducing the tediousness of the roles they fulfill. Ads That Convert is going full steam ahead on these 2 time savers today, and I couldn’t be more excited about it
What You'll Discover:
- What is Campaign Budget Optimization and how EXACTLY does it work?
- Top tips for getting the best possible results from CBO
- How Dynamic Creative can put your ad testing on steroids!
Soundbites:
“What the heck is campaign budget optimization?”
“Their goal is to get you the best results possible”
“Let Facebook do its job”
“It’s important to know your benchmark metrics”
Join the Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
