Episode 38: Creating Ad Copy That Converts – with Kate Dramis

Welcome to the Copy That Converts edition of Ads That Convert!

Iโ€™m really excited to be joined by none other than Kate Dramis, copywriting specialist and coach! Kate both creates and teaches people how to write copy that converts, and today weโ€™ll be talking about how to write ad copy that sells, without sounding conceited, and even with todayโ€™s policies restricting the language weโ€™re allowed to use!

Kate also divulges her approach to writing copy, and why so many people struggle when writing about their own goods and services!

Get ready to learn some important tips about one of the most crucial skills in business!

ย 

What You'll Discover:

  • Kateโ€™s approach to writing ad copy
  • The core promise of your launch
  • What are you communicating? Do you need a story to do it?
  • How do you tell a story in your ad without making it all about you?
  • Communicating around ad policies
  • What do you do when you get writerโ€™s block?
  • Top tips for writing ad copy that successfully converts!

 

Soundbites:

โ€œIโ€™ve seen some really great ads that are 2 sentencesโ€

โ€œGetting clear on your message comes before you ever write a single wordโ€

โ€œWhat they hear in their head is not whatโ€™s coming out on paperโ€

โ€œEveryone should know copywritingโ€

More From Kate:

www.copythatconverts.co

 

Join the Facebook Community

https://lizmelville.com/community

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!