Welcome to the Copy That Converts edition of Ads That Convert!
I’m really excited to be joined by none other than Kate Dramis, copywriting specialist and coach! Kate both creates and teaches people how to write copy that converts, and today we’ll be talking about how to write ad copy that sells, without sounding conceited, and even with today’s policies restricting the language we’re allowed to use!
Kate also divulges her approach to writing copy, and why so many people struggle when writing about their own goods and services!
Get ready to learn some important tips about one of the most crucial skills in business!
What You'll Discover:
- Kate’s approach to writing ad copy
- The core promise of your launch
- What are you communicating? Do you need a story to do it?
- How do you tell a story in your ad without making it all about you?
- Communicating around ad policies
- What do you do when you get writer’s block?
- Top tips for writing ad copy that successfully converts!
Soundbites:
“I’ve seen some really great ads that are 2 sentences”
“Getting clear on your message comes before you ever write a single word”
“What they hear in their head is not what’s coming out on paper”
“Everyone should know copywriting”
More From Kate:
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- Leave a note in the comment section below.
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
