Encore! I’m bringing back an episode of the Ads That Convert podcast that is likely to inspire you to begin using Facebook ads in your next launch!
Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000 per month in recurring revenue less than 12 months later!
That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and worried about what might happen. She was scared to take the risk.
But once she set her first ad spend budget, got her feet wet, tested things and tried again, the results were massive, and she quickly became a believer in using Facebook ads!
In this episode of The Launch Lab Podcast, Allison and I are discussing her strategies, what she learned from Ads On Fire, how she applied it, and what happened as a result of her dedication, commitment and enjoyment of using ads in her launches! Tune in and be inspired to run your own mega successful launch!
In This Episode:
[6:00] Getting to know a little bit about Allison and the meal prepping business that led to a 6 figure membership.
[8:00] Why was Allison so fearful of running ads, and what changed her opinion on them?
[13:30] Allison’s key takeaways from the Ads on Fire course, and how it gave her the confidence to run her own ads successfully
[18:30] How and why Allison increased her ad budget from a couple of hundred dollars on her first launch…..to a couple of thousand dollars for her second.
[26:00] From $0 to $10,000 recurring revenue in 10 months. How did that happen?
Check out the original Ads That Convert Episode 59 with Allison
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
