If you’ve been holding off on running Facebook ads to promote your challenges, webinars and support your launches, you'll want to listen in to this episode of the Launch Lab Podcast right now!
Because I’m sharing 5 essential (and very important) things that you must do BEFORE diving into Facebook Ads Manager, and which are crucial to your success.
So if you’re not sure what you should be learning or where to start with Facebook ads, this episode will set you off on the right path, and guide you on where to focus first…..before you start spending money on ads.
In This Episode:
[4:00] The fears that might be stopping you from running Facebook ads
[6:50] One of the most important steps to take before opening up ads manager
[11:50] How well do you know your audience?
[14:00] Do you know what you want to say with your ads?
[17:00] The importance of a correctly installed pixel, and why this is an essential step!
Resources Mentioned
Pixel Checklist: https://lizmelville.com/pixel
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
