There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate?
Choosing an audience to target can be pretty overwhelming, and it’s a rabbit hole that I want to help you avoid falling into.
On today’s episode of Ads That Convert, I’ll be breaking down the 5 most important audiences for you to be building, and giving you an overview of how to get started straight away!
These audiences will give you the kind of traffic that will help you engage and sell to your warm audiences, instead of undertaking the daunting task of selling to a cold one!
Listen in and try some things out this week with your ad audiences, then let me know how it goes!
What You'll Discover:
- The nuts and bolts of creating custom audiences, and which ones matter most.
- The 5 most important audiences to focus on building for your business.
- The fastest and easiest audience for you to build, and how.
Soundbites from this Episode:
“If you’re only targeting cold audiences, you’re making your job much harder on yourself”
“You’re essentially putting together a little pocket of people who have already come into contact with you”
“How can I get people to my website, and what are they going to see when they get there?”
“Not everyone who receives that email is going to actually open it and read what you said”
Links and Resources:
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To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!