Episode 34: 5 Important Audiences You Should Be Building Right Now

There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate?

Choosing an audience to target can be pretty overwhelming, and itโ€™s a rabbit hole that I want to help you avoid falling into.

On todayโ€™s episode of Ads That Convert, Iโ€™ll be breaking down the 5 most important audiences for you to be building, and giving you an overview of how to get started straight away!

These audiences will give you the kind of traffic that will help you engage and sell to your warm audiences, instead of undertaking the daunting task of selling to a cold one!

Listen in and try some things out this week with your ad audiences, then let me know how it goes!

 

What You'll Discover:

  • The nuts and bolts of creating custom audiences, and which ones matter most.
  • The 5 most important audiences to focus on building for your business.
  • The fastest and easiest audience for you to build, and how.

 

Soundbites from this Episode:

โ€œIf youโ€™re only targeting cold audiences, youโ€™re making your job much harder on yourselfโ€

โ€œYouโ€™re essentially putting together a little pocket of people who have already come into contact with youโ€

โ€œHow can I get people to my website, and what are they going to see when they get there?โ€

โ€œNot everyone who receives that email is going to actually open it and read what you saidโ€

 

Links and Resources:

Episode 2

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!