There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate?
Choosing an audience to target can be pretty overwhelming, and it’s a rabbit hole that I want to help you avoid falling into.
On today’s episode of Ads That Convert, I’ll be breaking down the 5 most important audiences for you to be building, and giving you an overview of how to get started straight away!
These audiences will give you the kind of traffic that will help you engage and sell to your warm audiences, instead of undertaking the daunting task of selling to a cold one!
Listen in and try some things out this week with your ad audiences, then let me know how it goes!
What You'll Discover:
- The nuts and bolts of creating custom audiences, and which ones matter most.
- The 5 most important audiences to focus on building for your business.
- The fastest and easiest audience for you to build, and how.
Soundbites from this Episode:
“If you’re only targeting cold audiences, you’re making your job much harder on yourself”
“You’re essentially putting together a little pocket of people who have already come into contact with you”
“How can I get people to my website, and what are they going to see when they get there?”
“Not everyone who receives that email is going to actually open it and read what you said”
Links and Resources:
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
