Ever laboured over setting up your Facebook ads, been ecstatic with joy when they get approved and are finally up and running……and then realise there's a typo in your ad? Or the ads are linked to the wrong landing page? Or your targeting or budget needs changing? Aaargh!
What do you do? Is it OK to just make changes to the ads…….or will it screw up what you've already set up? And if your ad is going gangbusters and you want to put more into your budget…..how do you do that without ruining your results?
That's exactly what we're looking at this week.
In this week's episode you'll discover:
- What happens to your ad behind the scenes when you make changes while it runs
- Which changes can you safely make…..and which are a bad idea!
- How to safely scale the budget on your ads….to get bigger and better results
- Simple hack for editing your ads that won't screw your results
Links mentioned:
Blog post by Jon Loomer – How to Edit a Facebook Page Post Ad & Retain Social Proof
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- Leave a note in the comment section below.
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- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
