Episode 14: How Much Should I Spend On My Facebook Ads?

I’m a little excited this week, as we’ve just kicked off my brand new BETA flagship program, where I’m working with a group of online course creators on the next launch of their offers.

I’m sharing all the ad strategies and plans I use to support multi million dollar launches. And bringing it to this program so that anyone can have a successful launch – no matter how big or small you want it to be

But there's one question that keeps coming up the group, as well as in other communities I’m in.

“HOW MUCH SHOULD I SPEND ON MY ADS?”

For the most part, I see people sticking a finger in the air and just ‘hoping’ that if they run them long enough, their ads will bring in the bacon. They don’t stop to make sure that the $200 budget they want to spend will actually deliver enough leads to turn into sales.

So today I’m going to walk you through my own simple process for figuring out EXACTLY what you need to spend on ads to hit your revenue goals. And it works. Every. Single. Time.

And I know that figures and calculations ain’t sexy! Some of you will already be reaching for the stop button! So I’ve created a super simple calculator for you that will work all this out for you.

You only need to pop in the price of your offer…..and how much revenue you want to make. The calculator will do the rest. 

In this week's episode you'll discover:

  • The 4 simple steps to confidently working out what you need to spend on ads to hit your revenue goals.
  •  How to stay in control of your ads while they're running, so you NEVER spend more than you make.

 

Links mentioned:

Download the Ad Spend Calculator HERE

Join the Ads On Fire VIP Waitlist HERE

 

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Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

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Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!