I’m a little excited this week, as we’ve just kicked off my brand new BETA flagship program, where I’m working with a group of online course creators on the next launch of their offers.
I’m sharing all the ad strategies and plans I use to support multi million dollar launches. And bringing it to this program so that anyone can have a successful launch – no matter how big or small you want it to be
But there's one question that keeps coming up the group, as well as in other communities I’m in.
“HOW MUCH SHOULD I SPEND ON MY ADS?”
For the most part, I see people sticking a finger in the air and just ‘hoping’ that if they run them long enough, their ads will bring in the bacon. They don’t stop to make sure that the $200 budget they want to spend will actually deliver enough leads to turn into sales.
So today I’m going to walk you through my own simple process for figuring out EXACTLY what you need to spend on ads to hit your revenue goals. And it works. Every. Single. Time.
And I know that figures and calculations ain’t sexy! Some of you will already be reaching for the stop button! So I’ve created a super simple calculator for you that will work all this out for you.
You only need to pop in the price of your offer…..and how much revenue you want to make. The calculator will do the rest.
In this week's episode you'll discover:
- The 4 simple steps to confidently working out what you need to spend on ads to hit your revenue goals.
- How to stay in control of your ads while they're running, so you NEVER spend more than you make.
Links mentioned:
Download the Ad Spend Calculator HERE
Join the Ads On Fire VIP Waitlist HERE
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
