To boost or not to boost a post?
These are two questions that I'm asked 99% of the time when people want to “pick my brains”!
In fact, at an event I spoke at last week, we did amazing round the table sessions, where every speaker sat at each table in turn, and answered questions for 7 minutes.
And there was one question that came up at every single table I visited. “Should I boost a post or create a Facebook ad?”
So in this episode, we're looking at what's best to do…and why the right choice is so important too!
In this week's episode you'll discover:
- What exactly does it mean to “boost a post”
- When would you want to boost a post….and when is it the wrong thing to do?
- How to create an engagement ad in ads manager
Links mentioned:
Episode 6: Which Facebook campaign should I choose?
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
