Today I’m going right back to basics on setting up a Facebook ad, with one of the first – and most important – decisions you need to make…..
“Which campaign objective should you choose?”
But as simple as it might sound, it's also a decision that I see soooo many people get wrong….and it can have a real impact on your campaign results.
So if you've ever boosted a post, and wondered why no-one is clicking on the links in it….you're about to discover why that is! (Clue, it's not Facebook's fault!)
Hit play, and let's dive into all the campaign objectives and which are the best fit for YOUR ads.
In this episode you'll hear:
- Why your campaign objective is CRUCIAL to the success of your ads
- The 3 categories of objective, and how they relate to your customer journey
- What the Facebook algorithm does behind the scenes to meet your chosen objective
- The additional factors you MUST consider in choosing the right campaign type
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
