Episode 6: Which Campaign Objective Should You Choose?

Today Iโ€™m going right back to basics on setting up a Facebook ad, with one of the first โ€“ and most important โ€“ decisions you need to make…..

 

“Which campaign objective should you choose?”

 

But as simple as it might sound, it's also a decision that I see soooo many people get wrong….and it can have a real impact on your campaign results.

 

So if you've ever boosted a post, and wondered why no-one is clicking on the links in it….you're about to discover why that is! (Clue, it's not Facebook's fault!)

 

Hit play, and let's dive into all the campaign objectives and which are the best fit for YOUR ads.

 

In this episode you'll hear:

  • Why your campaign objective is CRUCIAL to the success of your ads
  • The 3 categories of objective, and how they relate to your customer journey
  • What the Facebook algorithm does behind the scenes to meet your chosen objectiveย 
  • The additional factors you MUST consider in choosing the right campaign type

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!