Episode 5: Why Facebook Wants You To Switch To Business Manager

This is a special bonus episode, to update you on a big change Facebook is making for advertisers who are creating and using custom audiences from customer files. 

Who’s affected by the change?

  • Anyone running ads through a personal ad account connected to your personal profile on Facebook
  • If you're creating custom audiences based on customer files (eg email lists) and using them to target your ads
  • Need to switch to Business Manager to continue to do so.

 

Key dates for the switch

  • by 15th October to continue creating custom audiences from customer files.
  • by 31st October for using these audiences in ads. 

 

What is Business Manager

This is a separate business account for your Facebook advertising, to which you connect any ad accounts or business pages you want to use to advertise on Facebook.

 

Starting the Switch

  • Go to your personal ads manager account, then select audiences. If you’re using custom audiences, you’ll see a notification from Facebook about the switch.
  • Click the connect button
  • If you don’t see the notification, but still want to set up Business Manager, go to business.facebook.com

 

Accessing Your Business Manager Account

You can access your account from your own Facebook personal profile, via the dropdown menu at top right of your home page.

 

Links:

Business Manager on Facebook

Facebook Live

 

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Right click here, and save as to download this episode to your computer

 

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!